“Connexi offers brands, agencies and rights holders a time efficient, data-driven process to find the most commercially relevant partnerships in the market, and by partnering with SMG we can dive a lot deeper into audience data then ever before.”
"Connexi makes it so much easier to connect Brands and relevant sponsorships together. Exactly what the market needs right now."
"This is an area of sponsorship that Brands, Rights Holders and Agencies have found deeply frustrating & time-consuming for years. Connexi is the solution."
"Connexi is such an innovative concept and its execution will enhance the sponsorship sector immeasurably for Rights Holders & Brands alike."
"The combination of deep data-driven insight in real time, with technology that facilitates strong commercial relationships is an exciting opportunity for the sports sponsorship market. Connexi will enhance the experience by taking the heavy-lifting out of searching for the right connections, freeing up time and resources to build meaningful, long-term partnerships between Brands and Rights Holders."
"For me Connexi could represent a coming of age moment for sponsorship. In a world where every brand's media investments are quite rightly being put under the microscope, it's time that we really delved into the metrics that matter before major investment decisions are made, and sponsorship is no different. By bringing new data points into the mix, Connexi are perfectly positioned to bring clarity to the process, helping brands and agencies make the right sponsorship choices for the right reasons, based on data, insight and smart metrics overcoming supposition, assumptions or inherent bias."
SMG Insight is the sports, sponsorship and entertainment research arm of YouGov.
It combines YouGov’s powerful data-gathering capabilities with deep sectoral expertise and has a hard-earned reputation for providing clients with actionable insights which go beyond the numbers.
SMG Insight works with Rights Holders, brands and agencies and uses proprietary tools to help create winning sports and entertainment marketing strategies. Its client roster stretches across the world and includes everyone from the NFL, through Emirates and Rolex, to The FA and the ATP. The team specialises in finding optimal sponsorship matches, assessing the effectiveness of partnerships and delivering best-in-class marketing strategies.
SMG Insight collects data on public perceptions of sports properties and teams from around the world every single day and its tools allow Rights Holders and sponsors to constantly assess performance, partnerships and strategies.