The Winter Olympics is back. Officially beginning last week with the opening ceremony on Friday 4th February, the world will once again be able to witness weeks of sporting excellence.
For this specific Olympic games, sponsors have changed their usual tactics, pushing a more local campaign over the typical global version. Despite this, the Beijing Winter Olympics still presents sponsors with a branding opportunity like no other. The sheer reach of the Olympic Games is incomparable to any other event, with its truly global stance. Billions of people will experience some part of the Olympics, either from watching the event on TV, seeing clips on social media, or viewing adverts, logos, and other media from its sponsors.
Good luck to all the incredible athletes competing!