How UEFA’s EURO2020 Format Has Benefitted Brands

Euro 2020 is reaching an exciting climax.

Only the last few teams remain, including England, who look for continental glory.

“The 2020 UEFA Euros has been memorable as a result of its timing with the covid pandemic, but it was always planned to be a unique one … A special celebration of European culture, showcasing a wide selection of what the continent has to offer.”

Our Marketing & PR Executive, Zak Gelbier, shared his insight with iSportConnect, taking a closer look at the unique structure of UEFA EURO 2020 and its impact on their official sponsors.